Google Analytics Tool
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This tool gives us the statistics of the traffic for our
website, with the help of this tool, you can know the details of the traffic
such as:
1. Source of the traffic (Search engines, Reference sites,
Direct)
2. Keywords in search engine that bought the visitors to our
site.
3.Region of traffic.
4.Browsers from which the traffic has come.
5.Avg. time spent by the visitor in our site.
6.Avg. number of pages visited by the visitors.
7.Search Engines from where the traffic has come.
etc...
The google analytics tool is present at the address
www.google.com/analytics.
You can add as many sites as possible with just 1 google
analytics account.
Adding your website in google analytics
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Sign up then login, in the login area click on ' add a
profile ' , then give your website address, click on 'finish', copy the
tracking code shown in the text box and paste in between the <head> and
</head> tags of your website's homepage.
Get back to google analytics and click on 'save and finish'.
This would add your site to google analytics over a short period of time.
This area is generally used to measure the statistics of the
website, the three important areas in this are:
1.Avg. Time spend by the user - should be as high as
possible.
2.Avg. No. of pages visited by the user - should be as high
as possible.
3.The Bounce rate - should be as low as possible.
Bounce rate is nothing but the number on 100 avg visitors
who have left your site after reading just 1 page, that is they did not
navigate to other pages of your website.
Difference between Webmaster tools and Google analytics?
Google Webmaster tools gives the statistics of SEO while
Google Analytics gives the statistics of Traffic to your website.
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